Module 03
Sales Command
Pipeline health, bookings momentum, unit economics and the renewals that need attention.
Pipeline
$24.8M
3.2x coverage
Win Rate
32.6%
+3.1 pts
ARR
$11.4M
+21% YoY
MRR
$950K
+1.8% MoM
CAC
$18.4K
-6% QoQ
LTV
$214K
11.6x CAC
Avg Deal
$286K
+4.2%
Sales Cycle
74 days
-6 days
Opportunity Funnel
Stage conversion
- Leads$52.0M100%
- Qualified$35.4M68%
- Proposal$21.8M42%
- Negotiation$12.4M24%
- Closed Won$6.8M13%
Bookings vs Forecast
$M by month
Revenue by Salesperson
$M closed year to date
Upcoming Renewals
Next 90 days
- At Risk
Northwind Group
$1.4M ARR · renews Sep 03
- On Track
Vertex Health
$820K ARR · renews Sep 18
- At Risk
Harbor Logistics
$610K ARR · renews Oct 01
- On Track
Meridian Bank
$1.1M ARR · renews Oct 22
$4.3M sits in stalled opportunities older than 45 days.